Whether the market is a zero-sum game is another argument but the numbers seem to suggest that many tools companies are expanding their audience.
One such is open source technology Cocos2d-x, with its parent company Chukong USA announcing some metrics.
It says that the tech has been downloaded over 300,000 times since its v3.0 update in January, which added 64-bit support.
It's now on v3.7.
Box of SDKs
The other part of the technology suite is Cocos SDKBOX, which supports various thirdparty monetisation, analytics, live services and UA options.
Integrated into Cocos2d-x, it's now available in v1.3; something which has seen the addition of support from
- SOOMLA Grow, and
- Scientific Revenue
Since 27 July, 2,700 live games are using an SDKBOX-enabled service with adoption spread across all geographic regions including China, the US, Ukraine, India, Russia and Turkey.
Chukong also points out that while arch-rival Unity Technologies is the most popular middleware in the west, Cocos-2dx continues to rule in China, while market share is split in Korea, Japan, EMEA and APAC.
"If you look at the mobile game engine market today, it's really a two horse race between Cocos2d-x and Unity," said Kai Zhao, GM of Chukong USA.
Cocos2d-x claims 490,000 registered mobile game developers and over 50,000 published titles, while Unity recently announced over 1 million developers had used its tools in August 2015.
"Cocos has always been dedicated to making mobile game development seamless and efficient," commented Cocos2d author Ricardo Quesada.
"With today's SDKBOX update, we are further solving the problem of SDK Fatigue, by pre-certifying game data SDKs for the Cocos development platform, and bringing on industry leading live services partners."
You can find more information on Cocos SDKBOX here.