Video: The opportunities and obstacles in the Chinese market

Video: The opportunities and obstacles in the Chinese market

At Pocket Gamer Connects San Francisco 2015, consultant Josh Burns gave a talk about China and the opportunities it affords mobile game developers.

According to Burns, "smartphone adoption is fairly new" in China, so there's still room for the market to grow, although revenue is "already very meaningful," so it can be hard to make money when entering the market.

Spoilt for choice?

The market is "heavily dominated by Android", mainly because of the number of low-cost models available, and users are largely using them for simple, casual games.

But there's a huge number of app stores available to them, and there's no way of knowing which store is the best for your game, as Burns says "it's very difficult to truly understand how they compare versus each other."

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.

Deputy Editor

Ric has written for for as long as he can remember, and is now Deputy Editor. He likes trains.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.