Following the news that Mattel was hooking up with mobile publisher Animoca Brands (ASX: AB1), the first fruits of the deal are now live.
Animoca has released Ever After High Tea Party Dash; a game set in gothic tween brand Ever After High.
The free-to-play Dash-style game has you hiring characters such as Apple White, Madeline Hatter and Raven Queen, as you attempt to manage increasing hectic tea parties.
"Animoca Brands is delighted to launch Ever After High Tea Party Dash, our first game in partnership with Mattel," said Animoca Brands CEO Robby Yung.
"Since launch in 2013 the Ever After High franchise has grown across multiple platforms to become a sterling example of a successful international brand and it's pleasure to work on such well-crafted source material."
Other games using Mattel's IP will be announced in future.