Video: En Masse Entertainment on how to make it in South Korea

Video: En Masse Entertainment on how to make it in South Korea

At Pocket Gamer Connects San Francisco 2015, Soo Min Park, COO of En Masse Entertainment, gave a talk on South Korea's transition from PC to mobile gaming.

South Korea used to be known as "the StarCraft country", but thanks to the rise of free-to-play in the country, and PC publishers shifting focus to the mobile industry, PC revenues are now going down while mobile revenue goes up.

Focus on the live service

In terms of breaking into the market, Park said that you "have to publish your game on the Kakao platform", a messaging service that is installed on 93% of devices and is now used to publish and advertise games.

Park also said that "focusing on the live service is the key in the Korean market", so developers should make sure to regularly update the game and run regular events to engage the audience.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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