App Annie closes $63 million funding round to go more global

Gearing for IPO?

Date Type Companies involved Size
January 14th, 2016 investment
Greenspring Associates
App Annie closes $63 million funding round to  go more global

App analytics outfit App Annie has closed a $63 million funding round.

It was led by Greenspring Associates with additional participation from existing investors e.Ventures, Greycroft Partners, Institutional Venture Partners (IVP) and Sequoia Capital.

The Beijing-founded San Francisco-based company says the money will be used to "improve and expand upon our suite of industry-leading products, and further scale global business operations to meet the growing needs of app publishers".

App Annie currently has around 425 staff based across 15 international offices.

What's next?

"Greenspring's deep experience and knowledge of the space made them a natural choice to lead the round," said Bertrand Schmitt, co-founder and CEO of App Annie.

"It is clear to everyone now that apps are eating the web. This funding will allow us to further scale our business, accelerate the development of our industry-leading products and continue to build out brilliant teams that deliver vital data and insights to help develop the global app economy."

The company has also added NetSuite CEO Zach Nelson to its Board of Directors.

Nelson led NetSuite's IPO 2007; experience that no doubt will prove valuable should App Annie decide to take a similar route

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.