Chinese mobile platform TalkingData makes strategic investment in Newzoo

Newzoo granulates with new Newzoo Mobile division

Date Type Companies involved Size
February 15th, 2016 investment Newzoo
Not disclosed
Chinese mobile platform TalkingData makes strategic investment in Newzoo

Western market intelligence outfit Newzoo has announced it has received a strategic investment from TalkingData.

The moves sees the Chinese company, which describes itself as "China's largest independent Big Data service platform", taking a minority equity stake in Newzoo.

Newzoo's co-founders Thijs Hagoort and Peter Warman continue to jointly retain the majority shareholding in the company.

TalkingData offers clients mobile analytics, ad tracking, market intelligence and industry consulting, while Amsterdam-based Newzoo follows more of a traditional market intelligence and consulting role, with a particular focus on games and mobile.

Two-way street

The results of the deal will see Newzoo handling TalkingData services outside of China.

In reverse, TalkingData will help Newzoo, which has an office in Shanghai, accelerate its growth in China.

In additional, the companies will work together to produce and market their joint monthly China Mobile Games Monitor, which seeks to cast a light on trends within the often opaque Chinese mobile games market.

As with all mobile activity, Newzoo will run the monitor through its new Newzoo Mobile division.

We could not have wished for a better strategic fit
Peter Warman

"Newzoo and TalkingData are highly complementary in terms of data, expertise and geographical reach and working together closely will greatly strengthen both our companies and also benefit our respective clients," commented TalkingData CEO Leo Cui.

"We believe the importance of China as a market and mobile as a segment is only going to increase, so we are very pleased to be have found a strategic investor with exceptional expertise in both of these areas. We could not have wished for a better strategic fit," added Newzoo CEO Peter Warman.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.