News

Netmarble reportedly eyeing social casino with a $4.3 billion Playtika acquisition

Netmarble reportedly eyeing social casino with a $4.3 billion Playtika acquisition

Netmarble is reportedly looking to make a bid on social casino operator Playtika for up to $4.3 billion.

According to Pulse News, the expansive Korean publisher recently submitted a letter of intent to purchase Playtika, and plans to enter the auction for the company soon.

A deal brewing?

Meanwhile, CalvinAyre.com reported that Netmarble was willing to pay between $3.4 billion and $4.3 billion for the social casino company.

The deal would allow Netmarble to enter the social casino space without having to apply for gambling licenses in a variety of markets.

It would also likely generate some pretty sizeable revenues for Netmarble, as Playtika is projecting revenues of $900 million in 2016, having generated $725 million in revenues in 2015.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies