China's government might be tightening its regulations on mobile games, but that isn’t stopping Koukoi Games from trying to enter the market.
The Finnish developer has partnered with Chinese publisher MyGamez to bring its first title, Crashing Season, to China.
Bull in a China shop
The game, which will be renamed to Crazy Animal Season, will be fully localised and culturalised for China and released on Android stores.
“China has just recently further tightened the mobile game publishing regulations and hence it’s important for us to work with the well-established publisher like MyGamez, who can secure the necessary game publication licenses for our game,” said Antti Kananen, CEO of Koukoi.
MyGamez will be revealing Crazy Animal Season at ChinaJoy, and aims to release it during the summer holiday months.