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Adways brings its pre-registration campaigns to Southeast Asia, starting in Thailand and Vietnam

Adways brings its pre-registration campaigns to Southeast Asia, starting in Thailand and Vietnam

Tokyo-based marketing company Adways has started to roll out its pre-registration services to Southeast Asia.

Starting in Vietnam and Thailand, Adways' SEA ad network Seads will now show ads that allow users to pre-register for games that are shown.

Interest to installs

Advertisers will be charged on a cost-per-install basis, so users will need to pre-register and then actually download the game before being charged.

Adways has been the main driver in pre-registration marketing campaigns, especially with its own PreLaunch.me service, which it claims is instrumental in bringing in high-quality users that will actually spend in your game.


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Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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