Tokyo-based marketing company Adways has started to roll out its pre-registration services to Southeast Asia.

Starting in Vietnam and Thailand, Adways' SEA ad network Seads will now show ads that allow users to pre-register for games that are shown.

Interest to installs

Advertisers will be charged on a cost-per-install basis, so users will need to pre-register and then actually download the game before being charged.

Adways has been the main driver in pre-registration marketing campaigns, especially with its own PreLaunch.me service, which it claims is instrumental in bringing in high-quality users that will actually spend in your game.