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China, US and Japan drive global games industry revenues to more than double movie Box Office

China, US and Japan drive global games industry revenues to more than double movie Box Office

China, Japan and the US drove worldwide games industry revenues to $91 billion in 2015, according to estimates from Angry Birds developer Rovio.

Speaking at Pocket Gamer Connects Helsinki 2016, Rovio Head of Games Wilhelm Taht showed Rovio estimates of revenues generated by entertainment industries across the globe.

The studio claimed that mobile alone made $30 billion in worldwide revenues.

Movies meanwhile made $38 billion at the Box Office, while global digital music revenues reached $6.9 billion.

That makes overall worldwide games industry revenues more than double that of the Box Office, and significantly higher than digital music.

This of course does not include other revenue streams from these industries as a whole, however, such as merchandising, events and physical releases.

Asia driving growth

Using stats from Newzoo, Taht said that growth in the games industry is being led by China, which he said is “growing at quite an astounding rate”.

China and Japan make up just over 42% of global mobile revenue, while the US takes another 20% of the market.

In terms of where the downloads are coming from on mobile, Taht said that according to Rovio Research, Google Play downloads were higher than iOS. Despite this, revenue was still a lot higher on the App Store than on Android.

Revenue is also being driven by the Build / Battle (Strategy) genre in the West.

But Taht noted that though the Puzzle genre was stagnating a few quarters ago, it has been growing “quite substantially” again.

He also said that while RPGs are the largest genre globally, it has yet to have the same success in the West that it has had in the East – which is driving its popularity. According to Rovio's research however, the RPG is now growing fast in the West.

Location-based games meanwhile, driven by Pokemon GO, has now taken up around 10% of the market.

“It reminds us that these are interesting statistics, these are things we should know,” he said.

“Yet as an industry it can take us by surprise at any given moment.”


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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Syed Imran Co-Founder, Games Producer, Principal 3d Artist at Galassia Studios
This has probably got to do more with proliferation of cheap affordable handsets in the Asian Market.
Wilhelm Taht
Naturally smartphone penetration and sheer amount of human beings in an area is a prime factor driving mobile game revenues. But not the only one.