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Finnish start-up Snowfall raises €1 million to bring Moomin mobile games to Asia

Turku-based studio eyes up niche market

Date Type Companies involved Size
October 6th, 2016 investment Snowfall $1.1m
Finnish start-up Snowfall raises €1 million to bring Moomin mobile games to Asia

Finnish start-up Snowfall has raised €1 million in funding to bring its Moomin-themed mobile games to Asia.

The investment round in the Turku-based studio was led by Frontier Singapore. Other investors in the company include Göran Sundholm, Kaj Paasikivi, Pasi Kivimäki, Mikko Silventolaand more.

Big in Asia

Snowfall plans to developed multiple games based on the Moomin IP for different age groups. Though it will release games around the world, the studio believes the Moomin brand is particularly popular in Asia and has plans to bring its titles to Japan.

"The Moomin is a globally well-known brand for the whole family,” said Snowfall CEO Petri Elovaara.

“So far, no one has created a gaming company around it, which would focus only on producing Moomin-themed mobile games. We saw a clear market niche in this.”


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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