Shares in Nintendo rose sharply before the reveal of the new Nintendo Switch console only to tumble the next day.
Yesterday marked the announcement of Nintendo's new system, a home console and handheld hybrid.
The console is being backed by some big names, including Ubisoft, EA, Activision, Bethesda and more. But this apparent early show of support hasn't been enough to convince investors of its mass market appeal.
Rise and fall
Shares rose 3.7% from an opening share price of ¥25,955 to close at ¥26,950. On Friday however, Nintendo’s stock immediately dipped and fell by 6.55% by the day’s close.
The sharp drop appears to show concerns from investors about the Nintendo Switch’s potential.
It’s important to note however that shares are still up significantly since the start of July – a result of the launch of Pokemon GO and the later reveal of Super Mario Run for mobile.
In fact, Nintendo’s stock price in recent months is as high as it’s been for the last five years.