Nintendo share prices have risen 3.7% following a major marketing push for its upcoming Super Mario Run.
This is the highest Nintendo stock has been valued since July 19th 2016, but is around 8% short of where it was immediately following the launch of Pokemon GO, however.
That said, share prices dropped rapidly when investors realised Nintendo would see very little of the profit from Pokemon GO.
Holding all the cards
Since Super Mario Run is developed by Nintendo itself, in partnership with DeNA, its stock price shouldn't drop as suddenly if the game is a success.
The game is expected to launch on December 15th on iOS and sometime in 2017 for Android. It will be free-to-start, with a $9.99 IAP that unlocks the full game.
Reaction to the price point has been mixed. Some analysts have claimed it will prevent the game from hitting Pokemon GO-like success, while mobile developers think it could kick-start premium games again.