Super Mario Run has now lived up to predictions and reached a milestone of 50 million downloads.
Nintendo confirmed the download total in a tweet. It is celebrating by offering players 10 Toad Rally tickets, used to access the game's multiplayer mode.
Sensor Tower predicted the game would reach 50 million downloads in its first month of release. It has instead managed this in its first week.
The key metric Nintendo isn't breaking out is its revenues. Super Mario Run is free to download, and contains a $9.99 IAP to unlock the full game.
App Annie has estimated that Super Mario Run generated $14 million in revenue in its first three days, equating to around 1.4 million paid players. Sensor Tower believes it should reach $71 million in the game's first month of launch.
The price has caused some backlash from mobile gamers who feel $9.99 is too much to ask. Whether this backlash is justified has been a topic of debate among our writers.