News

LINE adds rewarded video ads to messaging app through Fyber partnership

Date Type Companies involved Size
January 25th, 2017 partnership Fyber
LINE Corporation
Not disclosed
LINE adds rewarded video ads to messaging app through Fyber partnership

Advertising technology company Fyber has partnered with Japan-based messaging app LINE to make it the first platform to bring rewarded video ads to the messenger.

LINE users will now be able to earn in-app coins by watching a video provided by Fyber.

The partnership is part of Fyber's continued efforts to push into the Asia-Pacific region.

Taking the first step

"It's exciting to partner with a great company like LINE who has taken the first step in adopting ad monetisation as one of the leading publishers in the Asia-Pacific region," said Jim Schinella, Chief Business Officer of Fyber.

"Rewarded video ads are steadily becoming a staple secondary revenue stream for mobile gaming devs who have traditionally focused on just IAP."

In January 2016, Fyber acquired US ad network Heyzap in a deal worth up to $45 million. The purchase saw Fyber increase its overall reach to around 550 million active users.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies