Nexon snaps up Japan publishing rights for Kunlun’s Elsword Mobile

RPG already a top grosser in China

Date Type Companies involved Size
January 30th, 2017 partnership Kunlun
Not disclosed
Nexon snaps up Japan publishing rights for Kunlun’s Elsword Mobile

Nexon has acquired the publishing rights for Kunlun's hit China game Elsword Mobilein Japan.

The side-scrolling RPG was developed by Chiense developer Kunlun for PC before porting the title to mobile for the China market in January 2016.

Chinese top grosser

The developer then launched the game globally in May 2016, except for Japan, and in South Korea in January 2017.

Elsword Mobile is said to have reached ninth spot in China’s top grossing App Store rankings and second spot in the top grossing Google Play chart in Taiwan.

No date has been set for the title’s Japan launch.

“We are pleased to collaborate with Kunlun’s development team, which has developed successful titles for users across the globe,” said Kihan Kim, Nexon’s Mobile Business Division Manager.

“Elsword is a popular title in Japan, and we hope this mobile title to contribute to the further expansion of Nexon’s mobile game pipeline. We will continue to deliver engaging game to users that would meet their expectation.”

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.