Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS

Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS

Nintendo and DeNA's third mobile game Fire Emblem Heroes has launched on iOS and Android.

The game is a turn-based strategy RPG that sees players battling with characters from across the history of Fire Emblem. It's a traditional free-to-play title, in contrast to Super Mario Run's free-to-start monetisation.

Fire Emblem Heroes monetises through the premium currency of Orbs. These are used to summon heroes in the game's gacha mechanic and to boost XP through castle improvements.

A piece of the pie

The shift in monetisation is seen as a move to target the Japan market first and foremost. Contributing Editor Jon Jordan believes Nintendo is trying to gain a foothold in the highly lucrative market with hopes to remain there for years to come.

Our Mobile Mavens had similar thoughts, though the majority suggested that co-developer DeNA had a bigger hand in implementing the monetisation of Fire Emblem Heroes which led to its traditional free-to-play model.

Super Mario Run has generated $39 million in revenues so far having only launched on iOS. If Fire Emblem Heroes receives traction, it could easily bypass this figure in a matter of weeks.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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