Kid-friendly ad platform TotallyAwesome raises $2 million

Set to launch PopJam in Australia and Southeast Asia

Date Type Companies involved Size
February 28th, 2017 investment TotallyAwesome $2m
Kid-friendly ad platform TotallyAwesome raises $2 million

Singapore-based ad platform TotallyAwesome has raised $2 million from serial investor Nigel Wray to help it expand its business into Southeast Asia and Australia.

TotallyAwesome is the product of a 2015 partnership between London-based, kid-friendly ad platform SuperAwesome and Southeast Asia's Inspire Ventures.


Operating a platform that allows brands to target a young audience, giving publishers of children's apps and mobile games a revenue stream that is 100% legally compliant with the strict data privacy laws governing content for children, the firm claims a reach of "over 100 million" kids.

This investment will help TotallyAwesome roll out its social platform PopJam - on which there are also games - in Southeast Asia and Australia.

At present, PopJam's primary audience is under-13s in the US and UK.

[Source: e27]

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