Berlin-based digital marketer ad2games has expanded into China with a new office established in Shanghai.
The new branch will allow the company to serve customers in China and Asia more efficiently. It will also give them direct access to local companies that are active in the West.
The opening is part of ad2games' planned international growth following a profitable 2016. The China office joins the company's other existing branches in San Francisco and São Paulo.
"The opening of our new Shanghai office is the next step on our roadmap for 2017," said Albert Schwarzmeier, CEO of ad2games.
"We are paying tribute to the fact that Asian companies like Youzu, Netease, R2Games and NGames are creating more and more products specifically for Western audiences and are looking for the best way to market them.
"We are anticipating great potential especially in China and we are planning to tap into it by expanding our local partnerships."