Google pushes Accelerated Mobile Pages to Asia through Baidu and Sogou partnerships

Date Type Companies involved Size
March 7th, 2017 partnership Baidu Inc.
Not disclosed
Google pushes Accelerated Mobile Pages to Asia through Baidu and Sogou partnerships

Google is bringing its Accelerated Mobile Pages to Asia through a number of partnerships in the region.

The Accelerated Mobile Pages framework was introduced by Google in 2015 to improve the loading speeds of web pages on mobile. This is to prevent users clicking away from pages due to slow load times.

TechCrunch reports that search results from Baidu, Sogou and Yahoo Japan will begin connecting directly with the AMP framework. Baidu and Sogou make up around 90% of all searches in China, making this a huge push for Google.

Increasing reach

Speaking at Google's AMP developer's conference, Google Vice President of Engineering David Besbris said that the partnerships will "tremendously increase the reach of where AMP pages can go".

AMP is already supported by websites such as LinkedIn, Bing and Pinterest. Yahoo-owned social network Tumblr will also be integrating AMP for all its blogs in the future.

While designed primarily for websites and content, AMP has other uses too. Besbris showed a messaging app that worked inside AMP, stating that it can be used for more than one application.

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