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Chinese games publisher 37 Interactive grew its mobile profits by 978% in 2016

Chinese games publisher 37 Interactive grew its mobile profits by 978% in 2016

Shanghai-based 37 Interactive has released its financials for its FY16 for the full year ending December 31st 2016.

It posted revenues of $761.9 million for the year, up 13% year-on-year. Profits saw an enormous 113% increase year-on-year, rising to $155.4 million.

The company also saw very strong growth in its mobile games business. Mobile games revenue was up 219% year-on-year to $237.9 million, with profits up 978% to $147.2 million.

Rings means coin

Much of its success lies with its game Yonghengjiyuan, known as Blades & Rings in English localisations. The game generated $45.7 million in its first month globally, largely from a domestic audience.

Originally a PC browser game, Yonghengjiyuan is part of 37 Interactive's recent "browser-to-mobile" strategy. The success of the game has prompted the developer to bring more of its PC titles to mobile devices in future.

37 Interactive also made advances into mobile publishing in 2016. In November it acquired two mobile developers for $198.1 million to increase its mobile capabilities.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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