Over $7.3 million worth in in-game currency is exchanged daily in NetEase's Fantasy Westward Journey, according to Pearl Research.
The game lets players trade items and collectibles with each other for currency, such as pets, which can then be used to purchase other items. It's a feature that has proven hugely popular with players.
The $7.3 million figure comes from Pearl Research's NetEase Development and Product Strategies 2017 report, which contains data and information shared by the Chinese publisher at a media event in San Francisco in February 2017.
It stated that NetEase's evergreen hit Fantasy Westward Journey has reached a peak concurrent user count of over 2.7 million and has garnered more than 100 million downloads worldwide.
Engaged fans
Onmyoji is of particular interest to NetEase as it shows signs of "pan-Asian appeal", and is ripe for cosplay and fan art to help spread the game organically.
The company is also working on pushing it out to the West in the future after having garnered over 10 million MAUs in Asia.
It also spoke about releasing a VR game for Google's Daydream. Twilight Pioneers has managed over 10,000 installs in the US, but the publisher recognises that more work needs to be done to combat motion sickness and guide the player through the experience.
NetEase had a strong year of growth for its games business in 2016. Revenues grew to $4 billion, up 60% year-on-year, with over 40 titles launched in last year.
