Baidu sells mobile gaming business for $173 million

Getting out of the games space?

Date Type Companies involved Size
January 13th, 2017 other Baidu Inc. $173m
Baidu sells mobile gaming business for $173 million

Chinese online giant Baidu has disclosed in a filing that it agreed to sell its mobile gaming business for $173 million in January, as spotted by Seeking Alpha.

Baidu Mobile Game was a subsidiary of Baidu that focused on publishing licensed mobile games through its own platform.

But on January 13th 2017, Baidu signed a deal with two unnamed companies to offload the division in an all-cash deal.


"The business of Baidu Mobile Game will be disposed in 2017 as we entered into an equity transfer agreement with a third-party purchaser in January 2017," reads the statement from Baidu.

The Baidu Mobile Game team was formerly known as 91 Wireless, acquired in August 2013 for $1.85 billion, so this $173 million sale represents something of a cut-price deal.

Whether this represents an exit from the mobile games space for Baidu, or simply clearing the decks for something new, remains to be seen.


Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.