Berlin-based mobile marketing platform MobAir is expanding its business in Asia with a new office in Shanghai.

The company is looking to establish new connections in the area and offer more personalised services to its current clients. MobAir has been working with Chinese advertisers and publishers since 2015.

Richard O'Connell will be heading up the new office as General Manager. He was formerly the VP of Marketing for PapayaMobile, where he built and managed teams of in-house media buyers.

Accelerating in growth

"China's app economy is accelerating in growth, putting it within striking distance of Japan and the United States," said Barak Aviad, CEO of MobAir.

"Gaming apps are the biggest market winners in terms of revenue. Therefore, our company, equipped by years of experience in utility and gaming verticals, sees enormous potential in the Chinese mobile market in terms of app advertising growth."

MobAir is not the only Berlin-based marketing firm to open an office in China of late. Digital marketer ad2games opened its own office in Shanghai in March 2017 to serve its local customers more efficiently.