Sony Interactive Entertainment CEO Andrew House has said that the company will not be taking on Nintendo's Switch as the handheld market shows limited potential.

As reported by Bloomberg, House made his comments during an interview at Tokyo Game Show. He stated that Sony will instead focus on home entertainment and mobile.

Sony's handheld console, the PlayStation Vita, launched back in 2011 and has seen sales steadily decline over the years. It now remains a fairly niche machine outside of Japan and Asia.

Not a huge demand

"The Vita experience was that, outside of Japan and Asia, there was not a huge demand," said House.

"The lifestyle shift toward the dominance of smartphones as the single key device that is always with you, was the determining factor."

Sony is already taking on the mobile gaming market with its recently-established studio Sony ForwardWorks. House claims the studio is doing "fantastic".

ForwardWorks has so far released one game, Mingol, which peaked at 12th on the iOS grossing charts in Japan and currently lingers around the bottom half of the top 100 ranks. The developer is currently gearing up for its next game, Sora to Uma no Aida, with a pre-registration campaign.