Animoca Brands' Crazy Kings franchise generates $1 million in revenue in a month

Crazy Defense Heroes has a very strong launch

Animoca Brands' Crazy Kings franchise generates $1 million in revenue in a month

Animoca Brands has generated A$1.26 million ($1 million) in revenues in a month from its Crazy Kings franchise following the launch of latest game Crazy Defense Heroes.

The game was launched on January 8th 2018, and generated A$905,548 ($720,000) by February 11th 2018. It is currently only available on iOS in Asia, Oceania and Africa.

Original title Crazy Kings saw a huge boost in revenues, generating A$354,958 ($282,000) in the same period. It typically generates A$90,000 ($71,000) a month.

Crazy money

The interest in Crazy Defense Heroes has inspired Animoca to push for a worldwide launch by the end of Q2 2017. It is also hoping to develop an Android version of the game by Q3.

Crazy Kings and Crazy Defense Heroes are two games Animoca held onto despite selling huge chunks of its portfolio in 2017. It sold 13 games to Maple Media in September, and 318 titles to iCandy in November.

Animoca is now pushing into blockchain and cryptocurrency, having acquired Fuel Powered and struck a deal with blockchain-powered game CryptoKitties. It also recently acquired Tribleflame in a deal worth up to $433,000.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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