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Publishing giant Netmarble picks up stake in K-pop label Big Hit Entertainment for $190m

Becomes the second largest shareholder

Date Type Companies involved Size
April 5th, 2018 acquisition Big Hit Entertainment
Netmarble
$190m
Publishing giant Netmarble picks up stake in K-pop label Big Hit Entertainment for $190m

Publisher Netmarble has acquired a 25.71 per cent stake in Big Hit Entertainment for $190 million.

The company is the label behind K-pop group BTS, also known as the Bangtan Boys, a popular band in South Korea. Netmarble’s stake makes it the second largest shareholder in the label.

Ready to pop

The publisher aims to launch a new mobile game called BTS World, in which players can manage and train up the band themselves.

Netmarble said in a statement that it hopes to create a new genre of games “created in collaboration with Korean pop culture and entertainment”, which suggests more similar titles could be on the way.

A Big Hit Entertainment spokesperson said through financial and business support from Netmarble, it hopes to become a more stable company and grow its entertainment business.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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