Chinese publishing giant Tencent has partnered with US educational company Age of Learning to bring an English learning programme to children in China.
The new ABCmouse learning program has been integrated into a new mobile app and website and is designed to provide the foundation for English literacy.
Age of Learning created the English learning curriculum that consists of more than 5,000 learning activities, including games, songs, puzzles and books. Tencent has handled the localisation, and is responsible for the product development, marketing, sales and customer support.
The Chinese publisher will integrate ABCmouse with its messaging app QQ that has more than 783 million monthly active users, as well as WeChat, another chat app that has 1 billion MAUs.
“Our goal at Age of Learning is to help children build a strong foundation for success in school and in life,” said Age of Learning CEO Doug Dohring.
“For children in many countries, English fluency is an essential part of that foundation. We’re extremely pleased to partner with Tencent to bring our unique ABCmouse English learning curriculum to China.”