Indian mobile publisher Nazara Technologies is moving into the real-money gaming market in Kenya with the formation of a new subsidiary.

Nazara holds a 70 per cent stake in the newly formed NZWorld. The company has secured a betting license from Kenya’s Betting Control Board to operate its new titles in the country.

Sports-focus

Plans are already afoot to release sports betting, sports fantasy, sports arcade and real-money quiz products in the region, starting with FIFA 18 in June 2018.

This will tak the form of a social predication sports app developed by Mastermind Sports - a company Nazara has previously invested in - that allows users to place bets in real-time.

“Real Money gaming is popular in African countries like Nigeria, Ghana, Cameroon in addition to Kenya, primarily on account of a well laid out and clear licensing framework,” said Nazara CEO Manish Agarwal.

“We are excited to leverage Nazara’s on-ground network built over the last few years so as to exploit the sports betting and the fantasy market in the African countries beginning with FIFA 18.”

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