European advertising firm Venatus has opened a new office in the South Korean capital.

Founded in 2010, Venatus provides ad sales services to studios including Rovio, EA and Spil Games. With offices in London and Paris, the agency has already been active in South Korea for a few years now.

This expansion allows it a more permanent position 'at the forefront of global gaming.'

Venatus cite South Korea's strong position on esports as a factor for moving, claiming the nation is 'five steps ahead' of the competition on competitive gaming.

The country accounts for 14.9 per cent of the global gaming market.

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