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PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

  • Podcast
Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

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How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

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Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
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  • PUBG
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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

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The complete list of Netflix Games A GLIMPSE OF GROWTH Sep 13th, 2023

The complete list of Netflix Games

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Mobile Game of the Week: Marvel Move WHAT WE'RE PLAYING Sep 1st, 2023

Mobile Game of the Week: Marvel Move

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Hypercasual macro overview in 2023 for developers FEATURE Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

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The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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The complete list of Netflix Games A GLIMPSE OF GROWTH Sep 13th, 2023

The complete list of Netflix Games

  • Netflix
Mobile Game of the Week: Marvel Move WHAT WE'RE PLAYING Sep 1st, 2023

Mobile Game of the Week: Marvel Move

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Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

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  • Uma Musume: Pretty Derby
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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
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The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

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Mobile Legends is quietly out-grossing Arena of Valor in many countries FIGHT FIGHT FIGHT Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat GAMING NINJA Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement INSIGHTS Apr 3rd, 2023

LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement

  • Advertisement
  • Generative AI
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
  • Strategy
  • mobile gaming
  • App Stores
  • web stores
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
  • Trends
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How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

  • Sponsored
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Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile ART FANTASY Mar 16th, 2017

Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile

  • Japan
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PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
  • Making Of
  • Anime
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How did Cristiano Ronaldo appear in Garena Free Fire? SOCCER STAR Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

  • China
  • Android
  • Sponsored
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Should indie developers release their games in Asia? INDIE MAVENS Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye DECODING DESIGN Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

  • IAP
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  • Love Nikki
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
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Appodeal & Pollen VC partner to offer a new kind of mobile growth platform CREDIT WHERE ITS DUE Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

  • Monetisation
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China’s app stores begin compliance with China’s latest regulations CHINESE APP STORES Sep 6th, 2023

China’s app stores begin compliance with China’s latest regulations

  • China
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Mobile Game of the Week: Marvel Move WHAT WE'RE PLAYING Sep 1st, 2023

Mobile Game of the Week: Marvel Move

  • Game of the Week
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Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch VERY BIG INDIE PITCH Jun 26th, 2023

Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch

  • Indies
  • Big Indie Pitch
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Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars GENSHIN IMPACT Jun 9th, 2023

Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars

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Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters ESPORTS Apr 25th, 2023

Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters

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Sega to snap up Rovio for $1 billion? PENDING DEAL Apr 15th, 2023

Sega to snap up Rovio for $1 billion?

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Appodeal & Pollen VC partner to offer a new kind of mobile growth platform CREDIT WHERE ITS DUE Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

  • Monetisation
  • Sponsored
  • Partnership
  • Finance
Super success: Hay Day hits the top of the charts in Japan Oct 22nd, 2013

Super success: Hay Day hits the top of the charts in Japan

Mobile Game of the Week: Marvel Move WHAT WE'RE PLAYING Sep 1st, 2023

Mobile Game of the Week: Marvel Move

  • Game of the Week
  • Mobile Game of the Week
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Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars GENSHIN IMPACT Jun 9th, 2023

Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars

  • China
  • Revenue
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  • Honkai: Star Rail
China’s app stores begin compliance with China’s latest regulations CHINESE APP STORES Sep 6th, 2023

China’s app stores begin compliance with China’s latest regulations

  • China
  • Licensing
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Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch VERY BIG INDIE PITCH Jun 26th, 2023

Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch

  • Indies
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Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards EVENTS & AWARDS Apr 14th, 2023

It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards

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Oct 5th - 8th 2023

Games Industry Conference 2023

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Oct 6th - 8th 2023

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Oct 12th - 15th 2023

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Oct 15th - 15th 2023

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Oct 19th - 22nd 2023

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Nov 4th - 5th 2023

Pocket Gamer Connects Jordan 2023

Sweimeh, Jordan

Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

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Oct 2nd - 4th 2023

Game Connect Asia Pacific2023

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Oct 4th - 6th 2023

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Oct 5th - 8th 2023

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Oct 6th - 8th 2023

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Oct 12th - 15th 2023

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London, UK

Oct 15th - 15th 2023

SXSW Sydney 2023

Sydney, Australia

Oct 19th - 22nd 2023

Gamescom Asia 2023

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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

  • Mavens
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  • Indian Mavens
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Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

  • Investment
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  • MENA
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Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

  • Acquisition
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Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

  • Investment
Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

  • Investment
  • Acquisition
  • Deal
Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

  • Investment
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Xterio game publisher and developer raises $40M for mobile Web3 games SERIES A Sep 6th, 2022

Xterio game publisher and developer raises $40M for mobile Web3 games

  • Investment
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  • Series A
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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
  • Analysis
  • Frozen City
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
  • Report
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Boost your ad strategy in 2023 with Appodeal's new insights report BOOST YOUR AD STRATEGY Mar 7th, 2023

Boost your ad strategy in 2023 with Appodeal's new insights report

  • Advertising
  • Sponsored
  • Report
  • eCPM
Mobile games generated 75% of NCSoft sales revenue in 2022 NCSOFT FINANCIALS Feb 15th, 2023

Mobile games generated 75% of NCSoft sales revenue in 2022

  • Financials
Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

  • Market
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  • data.ai Series
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$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market? BILLIONS AND BEYOND Dec 7th, 2022

$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?

  • Data
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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 5,229,135

Total Inactive Apps (no longer available for download): 213,673

Total Apps Seen in US App Store: 5,442,808

Number of Active Publishers in the US App Store: 1,575,899

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,060,935 active)
  2. Business (527,980 active)
  3. Education (454,781 active)
  4. Lifestyle (444,024 active)
  5. Utilities (350,459 active)
Details
More App Store Metrics
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 PG Connects
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Profile

Sergey Martinkevich

Publishing Lead, Azur Games
www.pocketgamer.biz/people/3513/sergey-martinkevich/
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Last Updated: Mar 31st, 2023
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Articles featuring Sergey Martinkevich

Articles featuring Sergey Martinkevich

Choosing the right genres for small hypercasual game developers HYPERCASUAL LESSONS Aug 30th, 2023

Choosing the right genres for small hypercasual game developers

Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers

  • Shooter
  • Strategy Genre
  • Idle Game
  • Hypercasual
  • Market Analysis
Hypercasual predicitions: The state of play for the second half of 2023 MARKET ANALYSIS Aug 29th, 2023

Hypercasual predicitions: The state of play for the second half of 2023

Azur Games Sergey Martinkevich breaks down the current state of the hypercasual market and gives his predictions for the future

  • Data
  • Hypercasual
  • Analysis
  • Mobile Market
Deconstructing Save the Doge one of the top draw to mesh puzzle games IN-DEPTH ANALYSIS Apr 18th, 2023

Deconstructing Save the Doge one of the top draw to mesh puzzle games

Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick

  • Monetisation
  • Research
  • Idle Game
  • Hypercasual
  • Features
Under the hood: Deconstructing one of the top idle arcade games IN-DEPTH ANALYSIS Apr 13th, 2023

Under the hood: Deconstructing one of the top idle arcade games

Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart

  • Monetisation
  • Research
  • Hypercasual
  • Arcade Idle
  • Features
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

Azur Games publishing lead, Sergey Martinkevich shares insights on the development and monetization of hyper-casual games

  • Research
  • Azure
  • hyper-casual
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Appodeal & Pollen VC partner to offer a new kind of mobile growth platform News Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

China’s app stores begin compliance with China’s latest regulations News Sep 6th, 2023

China’s app stores begin compliance with China’s latest regulations

Mobile Game of the Week: Marvel Move News Sep 1st, 2023

Mobile Game of the Week: Marvel Move

Tencent acquires visual novel company Visual Arts News Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch News Jun 26th, 2023

Smash Head Studio's roguelite action platformer wins the first ever Dubai Big Indie Pitch

The complete list of Netflix Games Feature Sep 13th, 2023

The complete list of Netflix Games

Mobile Game of the Week: Marvel Move News Sep 1st, 2023

Mobile Game of the Week: Marvel Move

Hypercasual macro overview in 2023 for developers Feature Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

Game Analysis: Taking a deep dive into the world of Frozen City Feature Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

The hyper-casual landscape in 2023: Trends and insights for developers Feature Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

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