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Comment & Opinion Sep 17th, 2018

Mobile gaming apps are the biggest victim of fraudulent app installs

Analysis of the impact of app install fraud

Comment & Opinion Sep 14th, 2018

China mobile game trends H1 2018: Honor of Kings and PUBG Mobile top the grossing and download charts

Niko Partners analyst Daniel Ahmad delves into what the first six months of 2018 tell us about the Chinese mobile games market

4 ways games companies can leverage machine learning

Comment & Opinion Sep 5th, 2018

4 ways games companies can leverage machine learning

How games makers could be more effectively leveraging the petabytes of big data they’re accruing

7 best practices for using memes in your marketing campaign

Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Fanbytes offers top tips

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Life in a GDPR world: How the new rules are changing app development, publishing and advertising

Comment & Opinion Aug 20th, 2018

Life in a GDPR world: How the new rules are changing app development, publishing and advertising

WEQ's Steffen Wachenfeld discusses what's next

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The line between Flappy Bird and flop: How indie devs can come together to make all apps more successful

Comment & Opinion Aug 15th, 2018

The line between Flappy Bird and flop: How indie devs can come together to make all apps more successful

WildFire CEO Ken Johnson on sharing users and in-game currency

How to make the most from influencer marketing around the world

Comment & Opinion Aug 2nd, 2018

How to make the most from influencer marketing around the world

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

4 tips for tapping into the South Korean mobile games market

Comment & Opinion Jun 12th, 2018

4 tips for tapping into the South Korean mobile games market

WeQ CEO Markus Malti on cracking one of the world's most lucrative mobile sectors

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Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?

Comment & Opinion Jun 8th, 2018

Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?

AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means

Philippines snapshot: NetEase's battle royale hit Rules of Survival tops grossing charts

Comment & Opinion Jun 8th, 2018

Philippines snapshot: NetEase's battle royale hit Rules of Survival tops grossing charts

Niko Partners' Daniel Ahmad takes a close look at the hottest trends

Games in the age of messaging apps

Comment & Opinion Jun 6th, 2018

Games in the age of messaging apps

Gamee's head of games Martin Zakovec takes a look at the exciting new sector that can offer new gaming experiences

The end of the SDK? Not so fast

Comment & Opinion Jun 4th, 2018

The end of the SDK? Not so fast

Why SDKs are here to stay (but there will be fewer of them)

Malaysia snapshot: Mobile Legends extends its lead

Comment & Opinion May 11th, 2018

Malaysia snapshot: Mobile Legends extends its lead

Niko Partners' Daniel Ahmad takes a close look at the hottest trends

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Comment & Opinion Apr 30th, 2018

Space Ape's Fastlane: A growth engine fuelled with ads

The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue

Exploring the links between 4X games and mobile monetisation

Comment & Opinion Apr 23rd, 2018

Exploring the links between 4X games and mobile monetisation

Tappx's Kinga Kruzmanowska analyses what makes these titles so successful

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