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PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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Comment & Opinion Aug 12th, 2022

Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"

Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes

Comment & Opinion Aug 8th, 2022

How innovation is transforming Dinosaur Park - Jurassic Tycoon

Appquantum break down the successes of the game.

Comment & Opinion Aug 8th, 2022

As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed

Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.

Comment & Opinion Jul 26th, 2022

How blending AI and human moderation built a safer online community in MMO Star Stable

Utopia Analytics and Star Stable outline the importance of content moderation and the challenges around moderating younger communities, following the 2022 launch of the mobile version of horse-themed MMORPG

Comment & Opinion Jul 21st, 2022

The importance of primary and secondary design in hypercasual scenes

Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre

Comment & Opinion Jul 20th, 2022

The Horse Armour conundrum

Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players

Comment & Opinion Jul 20th, 2022

How accessible, responsible, and inclusive ads are already breaking open your CPI

Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye

Comment & Opinion Jul 14th, 2022

Why gaming is increasingly important to tech companies

Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty

Comment & Opinion Jul 13th, 2022

Weather the storm: global games market forecast to decline in 2022

Ampere Analysis' Piers Harding-Rolls investigates the anticipated downfall in the global games market: a reversal in fortune after the market’s 26% expansion during the pandemic

Comment & Opinion Jul 12th, 2022

A Game Design Document can be an invaluable tool for hypercasual studios

Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.

Comment & Opinion Jul 7th, 2022

Beating the myth of hypercasual: creating long-term retention and success

Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives

Comment & Opinion Jul 6th, 2022

How can advertisers and marketers maintain the gains made during the COVID lockdowns?

LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP

Comment & Opinion Jun 29th, 2022

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Comment & Opinion Jun 29th, 2022

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

Comment & Opinion Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

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New Zealand Game Developers Conference	Australasia	Aug 17th
QuakeCon 2022		Aug 18th
MAGWest 2022	North America	Aug 19th
Top 50 Mobile Game Makers 2022 reception	Europe	Aug 23rd
Gamescom: Opening Night Live	Europe	Aug 23rd
CEDEC 2022		Aug 23rd
Metaverse Mixer Cologne 2022	Europe	Aug 24th
MeetToMatch The Cologne Edition 2022	Europe	Aug 24th

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