Marketing
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Interview
Mar 17th, 2020
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
Comment & Opinion
Mar 26th, 2019
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Interview
Jun 14th, 2018
Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market
Comment & Opinion
Apr 3rd, 2018
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
Interview
Mar 14th, 2017
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
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