Marketing
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News
Mar 14th, 2017
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
Interview
Mar 14th, 2017
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
News
Feb 20th, 2017
Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China
Chinese firm wants to expand accelerate overseas expansion plans
News
Jan 4th, 2017
IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January
Comment & Opinion
Jul 22nd, 2016
How Halfbrick automated its in-game messaging to drive player engagement
News
Feb 19th, 2016