The Charticle

Supercell signs deal with Kunlun Wanwei for Android version of Boom Beach

Also include Clash of Clan and Hay Day

Supercell signs deal with Kunlun Wanwei for Android version of Boom Beach

Given the fragmented state of China's Android market, western developers need to work with local publishers to distribute their games as widely as possible.

That's the reason Supercell has hooked up with Beijing publisher Kunlun Wanwei for the Android release of Boom Beach.

Kunlun Wanwei also has deals in place to distribute Supercell's other games - Clash of Clans and Hay Day  - on Android app stores.

Solid foundation

In terms of the Chinese Apple App Store, Boom Beach has been very successful, especially for a western game.

Boom Beach  on Chinese iPhone download chart

Although it hasn't maintained a position within the top 100 downloads chart for iPhone, and has also now slipped out the top 100 on iPad, its top grossing performance is strong.

Boom Beach  on Chinese iPad download chart

On iPhone, Boom Beach was in the top 20 top grossing for four months, while iPad - on its more natural platform - it remains solidly within the top 10.

Boom Beach  on Chinese iPhone top grossing chart

Boom Beach  on Chinese iPad top grossing chart

As in the west, iOS users monetise better than Android in China, but around 70 percent of value of the Chinese mobile games market is generated via the dozens of Android app stores that have bloomed following the banning of Google Play, which like most Google products is only available in Hong Kong.

[source: Marbridge]

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.