Applifier has just released some interesting research about word-of-mouth marketing for mobile games.
As part of this, it asked 1,800 people about their recognition about the big social mobile gaming networks - an area in which hundreds of millions of dollars have been spend over the past couple of years.
Unknown unknows
The largest section of the survey 'Didn't know any' when asked the question 'Which of the following mobile game services have you used?'.
Unsurprisingly, Apple's proprietary iOS service Game Center was best known, with 34 percent recognition.
Perhaps demonstrating North America bias, Playphone was next with 18 percent, and the now shuttered OpenFeint third with 10 percent.
After this, it's piecemeal, with even giants such as Mobage and GREE scoring lowly.
Perhaps that's why Google decided to focus on a broader play, using Google+ for its now live mobile gaming services.
Chart of the Week
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
as
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
Feature
2 hours, 22 minutes ago
Mobile Mavens: What do developers think of the Epic Games Store coming to mobile?
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024