The week after casual gaming giant King announced it is pulling advertising from its games relying, instead, solely on in-app purchase revenue it's interesting to assess just how much money ads still bring in across the industry.
App Annie and IDC claim to have the answer.
In the latest paper from the two firms the Portable Gaming Report it's claimed that 95 percent of mobile and portable game software revenue now comes from either users paying up front for games, or paying out via microtransactions.
Advertising, the paper claims, accounts for just 5 percent of revenue across the industry now.
Could King's move be the first of many, then? In-app advertising is certainly no longer the be all and end all for developers looking to go free with their releases, but its role as a tool for cross-promotion between different games from different studios can't be denied, either.
You can download the report for free here.
Chart of the Week
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
as
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024