Chart of the Week

43% of the 'red hot' $4.5 billion Latin American game is mobile

Growing 16% year on year

43% of the 'red hot' $4.5 billion Latin American game is mobile

The digital games market in Latin America is growing at an annual rate of 16 percent, with the prediction it will be worth $4.5 billion in 2014.

Indeed the 'growing appetite' in Mexico, Argentina and Chile could push 2015's total up to $5.3 billion.

Hot to trot

According to the numbers – published by Super Data Research – the average lifetime value of a Latin American gamer is already around $90.

"The games market in Latin America is red hot, as both local and international publishers are stepping up their game to get a foot on the ground," detailed Super Data Research.

"Based on a unique dataset that combines spending behaviour of over 37 million paying online gamers, combined with qualitative research studies, we've put together a market-level report for game companies interested in this exciting market.

"Accounting for 10 percent of worldwide revenues, our most up-to-date report provides an overview of the fastest growing game segments, the average lifetime value of a Latin American gamer and a deep-dive on Brazil."

You can download the report the numbers are sourced from here.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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