The digital games market in Latin America is growing at an annual rate of 16 percent, with the prediction it will be worth $4.5 billion in 2014.
Indeed the 'growing appetite' in Mexico, Argentina and Chile could push 2015's total up to $5.3 billion.
Hot to trot
According to the numbers – published by Super Data Research – the average lifetime value of a Latin American gamer is already around $90.
"The games market in Latin America is red hot, as both local and international publishers are stepping up their game to get a foot on the ground," detailed Super Data Research.
"Based on a unique dataset that combines spending behaviour of over 37 million paying online gamers, combined with qualitative research studies, we've put together a market-level report for game companies interested in this exciting market.
"Accounting for 10 percent of worldwide revenues, our most up-to-date report provides an overview of the fastest growing game segments, the average lifetime value of a Latin American gamer and a deep-dive on Brazil."