Mobile developers Machine Zone, Supercell, and King spent a combined amount of around $200 million on TV ads in the US during 2015.
That's according to data from research firm iSpot.tv, which claims that Machine Zone spent $92.7 million across 18 ads, promote both Game of War and new game, Mobile Strike.
Television rules the nation
Supercell meanwhile spent a reported $59.8 million across 29 ads, but were the only developer to hit an estimated media value of $3 million in a single day, thanks to ads run during the Super Bowl and NBA Finals.
Finally, King spent a reported $41.1 million across 21 ads, down 9 change compared to 2014, which saw $45 million spent on 15 ads.
The most widely seen ad campaign of 2015 was Machine Zone's Game of War campaign that featured Kate Upton, which saw an estimated $61 million dollars spent on 5 ads shown nationally throughout the US.
[source: VentureBeat]
Comments
Login to to leave a comment Or click here to register
Forgot password?
Password Reset
To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.
You can change this pass at any time on the "edit profile" link when logged in.
Got your password?