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Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Mobile developers Machine Zone, Supercell, and King spent a combined amount of around $200 million on TV ads in the US during 2015.

That's according to data from research firm iSpot.tv, which claims that Machine Zone spent $92.7 million across 18 ads, promote both Game of War and new game, Mobile Strike.

Television rules the nation

Supercell meanwhile spent a reported $59.8 million across 29 ads, but were the only developer to hit an estimated media value of $3 million in a single day, thanks to ads run during the Super Bowl and NBA Finals.

Finally, King spent a reported $41.1 million across 21 ads, down 9 change compared to 2014, which saw $45 million spent on 15 ads.

The most widely seen ad campaign of 2015 was Machine Zone's Game of War campaign that featured Kate Upton, which saw an estimated $61 million dollars spent on 5 ads shown nationally throughout the US.

 

 

[source: VentureBeat]

Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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Markus Hemm Business Developer at Eageron
..When Mobile Developer spend more on TV-Ads than PC Developers.. What figures.. There is a lot to expect of the Mobile Gaming Market now and in the upcoming years!