Natalie Griffith has been in the games industry for 23 years and spent the last 14 in PR. She started Press Space PR in early 2013 to provide PR support, training and mentoring for indie developers.
Most developers understand the importance of PR these days but few know where to start when it comes to deciding what they need or choosing who to work with.
If you're devoting time and money to PR, it's vital to understand how to work with agencies to get the most out of your relationship. While it's certainly not an easy process to find the right partner, there are some rules you can follow that will make the whole affair far more straightforward.
Indeed, I'd suggest that choosing, managing and working with PRs comes down to the following six simple steps:
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