Ben Figueroa is Business Development Manager at GrowMobile by Perion, a provider of top user acquisition and engagement solutions for mobile businesses.
Licenses and mobile games seem to go together like peas in the pod.
Following the success of Kim Kardashian: Hollywood, the news that Glu Mobile had secured the rights to make Britney Spears game and gained a multi-million dollar investment, led to its value increasing by $116 million overnight.
And the reason why is the nature of the mobile gaming audience.
Not only do mobile games naturally encourage repeated interaction with the game (and, in licensing terms, the brand), mobile monetization relies on superfans to generate most of its revenue – something big name IPs or celebrities bring in abundance.
So how can you go about harnessing the power of licenses, brands and celebrities in your mobile game?
Here are our top four tips.
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