Stanislava Todorova is Associate Director at glispa's gBoost mobile marketing service.
What do The Beatles, The Black Eyed Peas and Trivia Crack all have in common?
They’ve each spent 60 consecutive days in the number one spot on their respective charts
We’ve often heard the phrase “It’s a marathon, not a sprint”. But for an app launch a sprint can be a powerful tool.
Burst campaigns are a key mobile advertising tool. They help drive app discovery by catapulting apps into the top charts, and this momentum can spark a surge in organic growth that’s more valuable than a campaign executed over a longer period of time.
With over 3 million apps in mobile app stores, getting your app noticed is a huge challenge. Recent studies show that over 65% of users discover new apps by browsing the app stores.
A high-ranking app will be discovered much more easily - and burst campaigns are carefully designed marketing ad spend plans tailor made for this purpose.
If executed successfully, such campaigns lead to exponential userbase growth and a cost-reducing, organic uplift.
They can spur the growth of a new app or rejuvenate the user base of an existing one to prolong its life cycle.
Is a burst marketing a solution that can be successful for every app?’
The truth is that there is no one-size-fits-all advertising strategy. That said, following these seven rules can help make your burst campaign successful.
If you're considering a burst campaign in 2015, get in touch with us via firstname.lastname@example.org to find out how we can guide you through the process.Click here to view the list »