The gap between the 'haves' and the 'have-nots' in the F2P games market has never been greater.
DeltaDNA data confirms this: the top 20% of games have a payer fraction of more than 4%, while the lowest have less than 0.5%.
And with 13,185 new iOS games released globally each month (on average, according to Priori Data), and 22,905 on Android, competition is tough.
Many are turning to deep data analytics to differentiate their games, improve player experience and create a commercial success.
But how exactly do you do this?
What deep data provides is the ability to gather detailed information on each player at any point in the game.
So, in a First Person Shooter, knowing kills, damage inflicted and received, weapons used, rate of progress, deaths, potions used, re-spawns, experience points, in-game currency, squads joined... the list goes on.
The opportunities to generate actionable insight are endless. To get started, here are three essential things to do with deep data that will help improve your F2P game.
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