David Diaz is VP of Developer Relations, Fyber.
Mistrust in mobile advertising stems from widespread misperceptions that many developers believe to be fact.
- Does advertising cause decreased engagement within your app and lead to user churn?
- Is there IAP cannibalization when you introduce rewarded ad formats?
While many of these misconceptions may have circulated, you shouldn't let the possibility threaten the potential lucrative upside that mobile advertising can bring.
Let's take a look at five of the most common industry myths and see how top gaming companies have debunked them one by one.
Click here to view the list »