Comment & Opinion

2015 in Review: Activision acquiring King was huge market validation, says Storm8's Perry Tam

2015 in Review: Activision acquiring King was huge market validation, says Storm8's Perry Tam

As 2015 begins to fade into memory, we're taking a look back at the events that have dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2016.

  • Perry Tam is CEO of San Francisco social mobile gaming developer Storm8.

PocketGamer.biz: What was the most significant news of 2015?

Perry Tam: Longstanding console game developers entering the mobile games market was a significant development in 2015.

With Konami going all-in on mobile, Nintendo partnering with DeNA, and Activision acquiring King, we're seeing many different ways that console game companies are entering mobile.

The jury is still out on what might work best, but what's evident is the validation of the huge market opportunity in mobile games.

How did the focus of your business change in 2015?

Storm8 remains uniquely focused on building our mobile game network. Over the last year, we doubled down on our network strategy with a deeper understanding of player behavior and ensuring a great player experience across our portfolio.

We also believe in leveraging strong brands as it makes sense for the gameplay. To that end, we expanded our work on the IP front and launched CLUE Bingo with Hasbro this year.

Overall, we continued to focus on high-quality, character-driven gameplay to bring joy to our players. We crossed the one billion download mark earlier in the year - a feat that has been achieved by very few companies.

We owe it to our players to continue raising the quality bar and delivering a diverse lineup of games and experiences that keep them entertained every day.

What do you predict will be the most important trends in 2016?

Expect more console game developers to enter the mobile games market and take advantage of their existing IP.

I see opportunity for deeper brand integrations in mobile games beyond video ads.
Perry Tam

I see opportunity for deeper brand integrations in mobile games beyond video ads next year. With gaming still a top activity on smartphones in terms of time spent, mobile games can pick up significant dollars from brand advertisers.

Finally, focused diversity still matters. While single game franchises are great, I see leading mobile publishers focusing on managing a strong portfolio of games that cater to varying, yet similar, player tastes.

What was your favorite mobile game of the year?

Fallout Shelter

What New Year's resolution would you enforce on the industry?

Mobile games with shorter, or no, tutorial!

You can check out all of our 2015 in Review interviews here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies