Comment & Opinion

Native advertising is here to stay

More subtle and adjustable than conventional ads

Native advertising is here to stay

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities.

Facebook, Twitter, and, as of recently, Instagram are now the masters of ads that blend seamlessly into the natural content.

The term "native" perfectly encapsulates this coherence of content with the surrounding media and design.

And ads that not only match the visual design of the content, but which function in a way that is consistent with the user experience are ultimately much more valuable to the advertiser.

That's why we at Pocket Media are confident that native advertising is here to stay.

Native ads are more subtle and adjustable to their surroundings, compared to the more conventional ad units which can often be perceived as interruptive and intrusive.

With a native ad, the user actively chooses to interact instead of being overwhelmed and forced to click. The user decides, not the advertiser.

And when the user interacts, it’s a considered, thoughtful act, which benefits both users and advertisers alike.

Pocket Media’s native ad solution
Are you ready to earn money through your own mobile website or app? Pocket Media offers everything you need to set up and run successful mobile advertising campaigns.

Our API-based solution works across mobile websites and applications, and our integration process is fast and easy.

With a native ad, the user actively chooses to interact instead of being overwhelmed and forced to click.

With this solution you can easily place ads on your mobile website or app without losing the unique appearance of your product. More importantly, the user experience is never interrupted.

Pocket Media collaborates with advertisers in more than 100 countries and has compiled an open source library that hands the creative control back over to you.

You can check revenue in real time using your personal log in. While our tech team is always ready to assist you with integration, should it be required.

Sign up and start earning today
Getting started is easy. All you need to do is fill out the form at You'll even receive a $250 sign-up bonus until September 30, 2016.

And you can start earning supplementary revenue by featuring campaigns for great brands like Starbucks, McDonalds, Uber, Lyft, Deliveroo, and Zalando on your mobile site.

Pocket Media
Pocket Media is a performance-driven Mobile Media Agency based in New York, Amsterdam and Singapore. Sign up today and let us help you launch your own successful mobile campaign.

* regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.