For any mobile app publisher, monetisation is key.

What are the right ways to introduce ads or pay opportunities without interrupting or compromising the user experience? Do you try to integrate an SDK? If so, which one?

This balance also can depend on the app’s function – say, gaming vs. dating. Clearly, the opportunities for securing the users’ attention will vary in each case.

Moreover, how should publishers consider the SDK options, particularly when thinking about iOS vs. Android?

To help publishers better understand the landscape, Mobbo recently published The State of Mobile Monetisation.

As Mobbo states: “To improve and ultimately perfect an app, marketers need to select the right SDKs (software development kits). However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.”

To gain insights, Mobbo reviewed “a database of over two million analysed apps, and 1,000 SDK components scanned across iOS and Android and all categories, making it the most in-depth study to date".

One key insight: “This category is dominated by game centric monetisation solutions as we can clearly see from the data with more SDKs being deployed in games, rather than in apps.”

StartApp is proud of its standing throughout the report:

• StartApp’s SDK is integrated in 19.01% of total ad-supported Android apps
• It’s growth rate in the last 90 days stands at 36.69%, placing the company ahead of key competitors
• StartApp also ranks in the top three for holding the lowest SDK uninstall rate on iOS

The full report also supplies insights into what SDKs perform well in certain markets and more. It’s an important resource for publishers looking to evaluate all of the SDK options on the market.

The bottom line: In determining mobile monetisation options, securing the right SDK is one of the key decisions any publisher can make.

StartApp is an insight-driven mobile technologies company that enables partners to turn data into truly fulfilling mobile moments.

StartApp partners with over 300,000 applications, working with a database of over 1.85 billion mobile users worldwide.

Founded in 2010, the company is headquartered in New York with offices around the world.