Comment & Opinion

5 ways to snag a top gaming influencer

5 ways to snag a top gaming influencer

Yogin Patel is CEO of influencer management agency YPSocial.

With a limited number of top influencers, it becomes quite difficult to get your product or mobile game noticed by the highest echelon of influencers and in the world of influencer marketing, the quality and category of a product are the best determinants of whether an influencer will want to recommend it to their followers.

Most developers of a casual mobile game want to be featured by the likes of Bethany Mota or Alisha Marie.

However, only a select few have achieved this. It’s the same situation for games that are in the action or sports category. Wouldn’t it be nice to be reviewed by Dude Perfect or KSI?

There is something powerful when a large influencer (one million subs+) promotes your product or game. The impact is much larger than if a lower level influencer were to promote the same game. These are the type of influencers that can drive your game to the number 1 spot in the Charts.

So how do you attract top-tier influencers to your mobile game? Our sister-site has the full low-down.


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