Company Profile
Last Updated:
Jan 2nd, 2024
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About
Description
Since 2012, we’ve been at the forefront of changing how brands think about growing their app businesses.
From being the first to develop an ROI-focused approach to optimizing users to finding new ways of helping mobile businesses get more from their apps, our goal has always been to help mobile app companies connect to their audiences.
Today, we challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term.
Company Coverage
pgbiz
News
Sep 12th, 2022
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
pgbiz
News
Sep 12th, 2022
Learn how to maximise your in-game revenue stream at Pocket Gamer Connects Helsinki
pgbiz
News
Sep 8th, 2022
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
pgbiz
News
Jun 14th, 2022
Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games
pgbiz
Comment & Opinion
May 10th, 2022
Mobile game marketers can use game design to build better UA campaigns
Top Stories
News
9 hours, 51 minutes ago
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
11 hours, 42 minutes ago
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
11 hours, 57 minutes ago
AI joins the team at King: "Our challenge is to create the right amount of challenge"
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |